You know keywords matter on Pinterest…
But every time you sit down to write a Pin title or description, you’re left wondering:
Am I using the right words?
Where should these keywords go?
How do I know if Pinterest even uses these phrases?
If you’ve ever stared at a blank Pin title, copied keywords from someone else’s account, or felt overwhelmed by SEO advice, you’re not alone. In this course, I’ll teach you the same calm, organized process I use to take the mystery out of Pinterest keywords.
Instead of chasing trends or stuffing keywords everywhere, you’ll learn how to build a strong keyword foundation using the PIN to Grow Keyword Framework. You’ll discover how to brainstorm keywords, organize them into a simple system, verify them using Pinterest itself, understand seasonal timing, and use them consistently across your Pinterest account.
By the end of this course, you’ll have a repeatable keyword system you can use for every new product, blog post, freebie, video, or piece of content you create.
No more guessing. No more random keywords.
Just a clear, repeatable system that helps Pinterest understand what you offer and helps the right people find it.
Brainstorm keywords using eight simple “buckets” that help you think beyond just product names.
Turn scattered keyword ideas into a simple system you can mix and match to create stronger Pinterest phrases.
Learn which types of phrases to use, when to use them, and how each one helps Pinterest understand your content.
Research your phrases the calm way using Pinterest itself—the best source for Pinterest SEO.
Understand seasonality, compare related phrases, and know when to create and publish your content.
Learn how outside tools can spark ideas while keeping Pinterest as your source of truth.
Know exactly where keywords belong across your profile, boards, Pins, images, and destination pages.
Use the Keyword Path Audit to make sure your profile, boards, Pins, and destination all support the same message.
Instead of guessing with every new Pin, follow the same repeatable process for products, blog posts, freebies, courses, and more.
Step-by-step instruction + real Pinterest examples + live demonstrations
Keyword Bank + Keyword Ladder + phrase building + keyword placement + more
Brainstorm keywords + organize your Keyword Ladder + build stronger phrases
When to use it + who it helps + how it works
1. You’re a handmade seller, Etsy seller, POD shop, digital creator, vintage/OOAK seller, author, artist, illustrator, content creator, or course creator.
2. You know keywords matter, but you’re not sure which words to use or where to put them.
3. You’ve ever felt overwhelmed by Pinterest SEO, keyword research, or conflicting advice online.
4. You want a simple, repeatable system instead of guessing with every new pin, product, or piece of content.
5. You want Pinterest to better understand what you offer so the right people can discover your content.
The course includes approximately 2 hours of video lessons that you can complete at your own pace. Some students like to finish it over a weekend, while others work through one module at a time as they apply what they learn.
You’ll have lifetime access, so you can return whenever you need a refresher or want to build keywords for a new product, blog post, course, or piece of content.
Not at all! This course was created for beginners and intermediate Pinterest users. I’ll walk you through everything step by step using a calm, repeatable process that doesn’t require any previous SEO experience.
By the end of the course, you’ll have a complete keyword system including a Keyword Bank, Keyword Ladder, verified keyword phrases, and a plan for placing those keywords across your Pinterest account using the Discoverability Dozen.
No! While I use Etsy examples throughout the course, the keyword system works whether you sell on Etsy, Shopify, your own website, or another platform. It’s also a great fit for bloggers, authors, artists, illustrators, course creators, content creators, and other creative businesses.
That’s perfectly okay! Once you learn the process, you can repeat it for each product category or content topic. The Keyword Bank and Keyword Ladder are designed to be reusable.
No. Whether you’re just getting started or already have an established account, you can apply the methods in this course to improve your keyword strategy.
Yes! While keywords are only one piece of Pinterest success, they help Pinterest understand what your content is about. This course focuses on creating a strong keyword foundation so your profile, boards, Pins, and destination pages send a clear, consistent message.
You can post questions in the comments under each lesson. I respond as quickly as possible, usually within 24 hours on business days.
Have additional questions? Email pin@pintogrow.com, and I’ll help you figure out if this course is the right fit.
I help makers and Etsy sellers turn Pinterest into a clear, repeatable system without the overwhelm. If you’re ready for practical steps you can implement fast, you’re in the right place.